Vision and Mission


The company’s mission is to promote sporting activities in general, through proper education to the use of products, meanwhile stating the vocation to the technical disclosure of the characteristics of the products themselves.

The statement of intent is in the company slogan: “maesters selectors at the service of your passion”, from which the Value of our mission clearly emerges, namely, selecting the right product for the user and for use, tangibly meaning that the company’s profitability is dependent on maximizing the customer’s satisfaction in order to maintain and increase the Company’s Value.

The company vision is the natural evolution of the mission, that means improving and affirming in other markets the deep passion for the craft through new approaches and new methods of communication in all the channels in which the company operates, so as to achieve excellent performances both for the satisfaction and loyalty of the Customers, and for the Brand Awareness in a broader sense.